Case Study Description
Massheads serves as the strategic events and media partner for City University of Cairo (CUC), managing and executing a diverse portfolio of university events and large-scale activations throughout the academic year—including Welcome Parties, New Year Celebrations, Ramadan Sohour Gatherings, and major educational exhibitions such as EduGate.
Project Scope & Deliverables
- Event concept development and creative direction
- Full event planning and operational management
- Sponsor coordination and partnership alignment
- Marketing strategy and promotional campaign execution
- Design and production of printed materials and branding assets
- Social media management and content creation
- Full media coverage and post-event documentation
- Management of university participation in educational exhibitions (EduGate)
Project Visuals
