Case Study Description
Successfully organized and executed the official headquarters launch event for Tata Motors in Saad El Shazly, Cairo. Designed to unveil Tata’s latest line of truck models to journalists, media representatives, and business partners—complete with a guided showroom tour and interactive journalist test drives.
Project Scope & Deliverables
- Coordination of the full-day program, logistics, and guest experience
- Inviting and hosting journalists for wide media coverage
- Real-time updates, highlight photography, and social coverage
- Design and printing of invitations, posters, banners, and branded press kits
- Interactive journalist test-drive segment coordination
Project Visuals
