Project Overview
INSTOCK is Egypt’s first and leading mobile e-commerce platform dedicated to scientific laboratories, healthcare facilities, and industrial research centers.
Strategic Insight
Scientific and medical labs in Egypt face major inefficiencies procuring equipment and chemicals—dealing with fragmented suppliers, inconsistent stock, and lack of price transparency.
The Challenge
As a pioneering platform, INSTOCK faced adoption barriers due to entrenched offline purchasing habits and user hesitation around ordering sensitive lab materials online.
The MassHeads Solution
Launched a targeted mobile marketing campaign with demo videos of seamless ordering, verified testimonials, price comparison ads, and real-time inventory highlights.
Project Visuals
